Advancing the science 
of behaviour change

Founded in 2011 by renowned expert Professor Rob Horne in partnership with University College London, Personia conducts research to develop innovative tools and models to improve adherence and persistence across the pharmaceutical product lifecycle.

Endorsed by NICE and recognised by the Academy of Medical Sciences, the foundation of our work is built on the collective expertise of Professor Horne and his team of experienced behavioural scientists. We work collaboratively with pharmaceutical, biotech and healthcare companies to research and publish new insights that advance the science of behaviour change.

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Behavioural change and patient support programmes delivered.

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million

Patients supported globally with behaviourally optimised support solutions

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Scientifically peer-reviewed publications

Our clients

We partner with pharmaceutical, biotech, pharma services and healthcare organisations to design and deliver tailored solutions through drug development to commercialisation and across the patient journey.

Our client work spans multiple therapy areas, vaccines and medical devices.

Clients include:

Would you like to find out more about how we can help you improve clinical trial design, commercial success or patient engagement?